The Next Level Blog

Ed Olsen's ascent from a curious university student to the CEO of LineDrive Marketing is a testament to the profound impact of seizing opportunities and continuous learning in marketing. His early fascination with broadcasting and journalism at Arizona State University catalyzed a journey into the heart of sports marketing—a field where he has not only thrived but also shaped the marketing strategies of numerous sports enterprises. Today, Olsen's career is marked by a series of strategic successes that illustrate his deep understanding of marketing dynamics and his ability to adapt and excel in an ever-changing industry.

Navigating through the complex maze of business leadership and innovation, one finds remarkable stories of individuals who redefine the essence of growth and adaptability. Among these inspiring narratives stands Bob Anderson, the visionary CEO of Prisma, whose journey from a modest beginning to leading a marketing and print production powerhouse illustrates the profound impact of embracing continuous change. This blog delves into the core of Prisma's transformative culture under Anderson's stewardship, unpacking lessons that resonate far beyond the printing industry.

Navigating through the complex maze of business leadership and innovation, one finds remarkable stories of individuals who redefine the essence of growth and adaptability. Among these inspiring narratives stands Bob Anderson, the visionary CEO of Prisma, whose journey from a modest beginning to leading a marketing and print production powerhouse illustrates the profound impact of embracing continuous change. This blog delves into the core of Prisma's transformative culture under Anderson's stewardship, unpacking lessons that resonate far beyond the printing industry.

From his beginnings in a Chicago database marketing firm to spearheading strategic initiatives at one of the most vibrant casinos in the industry, Chris Rellinger’s journey is a testament to the power of data and analytics in crafting winning marketing strategies.

In the world of leadership, transitioning from the corporate sector to the nonprofit realm is not just a change of scenery; it's a profound shift in purpose, strategy, and impact. Fran Mallace, CEO of Make-A-Wish Arizona, embodies this transition, bringing a wealth of experience from her corporate days at Cox Media to the heart-driven mission of Make-A-Wish. Her journey offers invaluable insights into adapting leadership skills across vastly different sectors

Forget everything you thought you knew about casino dining. The era of predictable buffets and quick snacks is giving way to a revolution, spearheaded by culinary innovators like Christopher Fava. As the Vice President of Food and Beverage at Yaamava' Resort and Casino at San Manuel, Fava isn't just changing the menu; he's reimagining the entire dining experience. With a blend of technology, sustainability and sheer culinary artistry, Fava's approach is a masterclass in innovation. Join us as we explore the journey, strategies and visions that are setting the table for the future of casino cuisine.

In an industry where the clientele encompasses both furry friends and their loving owners, Dogtopia stands as a testament to transforming pet care into an exceptional customer experience. It’s not just daycare for a dog; it’s the entire well-being of a family member. Shelley Parnell, the Chief Experience Officer at Dogtopia, has been pivotal in steering this transformation. Her career journey is marked by a diverse background in the marketing world, where she credits her success to her decade of agency experience, her willingness to learn as much as possible, and her desire to put herself out there toward endeavors she’s passionate about. We had the amazing opportunity to chat with Parnell about the behind-the-scenes of the pet care industry and what goes into providing a seamless customer experience, to both pets and their owners alike.

In a world where the clink of glasses resonates with the buzz of collaborative innovation, the beverage industry is a testament to the power of partnership. Brimming with diverse flavors and rich histories, this sector finds its most dynamic growth at the crossroads of partnership. Trevor Needle, the Marketing Director at Four Peaks Brewery, is at the forefront of this vibrant landscape. His career journey, marked by strategic partnerships and innovative marketing initiatives, embodies the spirit of creative and strategic alliances. We had the privilege of sitting down with Needle to explore the nuances of brand collaborations in the beverage industry, studying how these partnerships create impactful market presence and resonate with consumers.

In the bustling realm of casino management, Kari Stout-Smith shines as a guiding light. As the General Manager at Cache Creek Casino Resort, she has amassed over two decades of expertise, from her starting position as a promotions hostess to her present role. Stout-Smith’s journey exemplifies the importance of resilience, adaptability, and garnering a deep understanding of what creates a standout casino experience. With her extensive background, Kari Stout-Smith stands as a valuable mentor, offering seasoned advice to those aspiring to make their mark in the vibrant casino industry.