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Jim Michaelian, President of Acura Grand Prix of Long Beach

Jim Michaelian is the heart and soul of the Acura Grand Prix of Long Beach, an original employee who, at age 32 in 1975, embraced Chris Pook’s vision of bringing a Monaco-style motorsports event to Southern California’s port city. In this episode, we discuss planning a large-scale event, keys to success in motorsports, the changing landscape of media to promote activations and much more!