Crafting an Unforgettable Brand: The Key to Making a Lasting Impression
Featuring: Erica Kosemond, Senior Director of Gaming Brand & Partnerships for Choctaw Nation of Oklahoma.
June 15, 2023
What does it take to manage various brand images, deliver consistency, and maintain engaging customer experiences? According to Erica Kosemond, Senior Director of Gaming Brand & Partnerships for Choctaw Nation of Oklahoma, it takes dedication, strategy, and a serious knack for marketing. With her extensive experience overseeing the marketing strategies of Choctaw Nation’s multiple properties, Kosemond is an expert at developing and upholding multiple brands’ reputations.
Fortunately enough, we had the opportunity to sit down with Kosemond to learn more about the secrets of creating an impactful brand in the competitive casino landscape. By tapping into Kosemond’s invaluable insights, newcomers can unlock the keys to building a strong brand identity and discover new ways of forging meaningful connections with guests. Join us as we delve into Kosemond’s expertise and explore the strategies and trends that can set your marketing endeavors on a path to success.
How to Balance Multiple Brands’ Reputations
As the lead on multiple brand and marketing initiatives across various casino properties, Kosemond understands the critical role of maintaining the consistency and reputation of a brand. With each property aiming to establish its unique image and identity, Kosemond advises implementing stringent brand standards and keeping brand promises to maintain a positive brand image.
Distinguished Brand Standards:
Setting tight brand standards is essential to differentiation and maintaining a cohesive brand experience. By defining clear guidelines for visual elements, messaging, and experience features, Kosemond emphasizes the significance of creating a distinctive brand identity that resonates with her guests. These standards act as a blueprint for all marketing efforts, guaranteeing that every interaction and communication aligns with the overall brand vision.
“If we’re not delivering on exactly what we said, we’re diluting the brand,” says Kosemond. Consistency between what a brand portrays and what it delivers is crucial for maintaining trust and credibility with customers. Whether it’s providing exceptional customer service, delivering unique gaming experiences, or showcasing a luxurious atmosphere, it is essential to align every aspect of the casino’s operations with the brand’s value proposition.
Cultivating Trust On Social Media
In today’s highly connected world, building relationships with consumers is paramount for any brand’s success. Like Kosemond says, “A brand is something that you want to affiliate with. It’s something that you want to connect with as a consumer.” With this in mind, one powerful approach brands use to foster customer loyalty is an influencer strategy. By partnering with trusted and influential individuals within a specific niche or industry, brands can leverage their reach to effectively engage and connect with their target audience. Through compelling storytelling and relatable content, influencers can effectively communicate a brand’s values and services to instill confidence in the minds of consumers.
The Future of Marketing
The future of casino marketing holds endless possibilities as social media, technology, and gaming experiences continue to advance and evolve. “We know it’s coming and we know it’s going to be incredible,” says Kosemond. Speaking of the future, Kosemond is most excited about the transformation to virtual gaming. This shift has reinvented the traditional brick-and-mortar experience, by offering unparalleled levels of interactivity and engagement. As the industry embraces these advancements and adapts to changing consumer preferences, a new era of unforgettable casino experiences awaits.
Advice for Aspiring Marketers
When asked for three tips she would give those entering the marketing space, Kosemond advises newcomers to:
- Build Relationships
The connections we build with colleagues, mentors, clients, and industry professionals can open doors to new opportunities, provide valuable insights and guidance, and foster a supportive professional network. Overall, success is not solely determined by individual abilities, but by the support and connections we cultivate along the way.
- Stay Curious
Fostering curiosity in one’s career is essential for personal and professional growth. Maintaining a curious mindset allows you to continuously seek new knowledge and explore diverse perspectives.
- Embrace All Opportunities
Saying yes to new opportunities can open unforeseen doors throughout your career journey. In a rapidly changing world, being open to new possibilities allows you to stay ahead of the curve, expand your skillset, and discover untapped potential.
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